JKVP has clearly segmented its wide product range, comprising oils of groundnut & cottonseed.
Years of experience and market research – not to mention a powerful ‘gut feeling’ – has enabled the Company to launch the right product, in the right market, at the right time, in the right manner. Little wonder then, that almost every product has been a runaway success.
JKVP is the undisputed market leader in the edible oils. The edible oil range includes many top brands like Chandi Sikka (Groundnut Oil), Swagat (Groundnut Oil) and Silver Coin (Cottonseed Oil). Chandi Sikka is the largest selling Groundnut Oil brand in the country, with more than 75% market share of Rajasthan. Swagat and Silver Coin are regional leaders in their respective categories.